The Rick Warren Purpose Driven Life book phenomenon (the best selling book of all time) is so noteworthy that I'm betting it will have enduring interest and provide continuing marketing knowhow to astute observers. So I'm giving it a category of its own here on Market Maid's table.
I'll kick off the category listings with a link to an essential article on Rick Warren's marketing savvy by the publisher of Forbes Magazine, Rich Karlgaard. The article, titled "Purpose Driven" focuses on the marketing lessons Karlgaard harvested from Warren's other well known book, The Purpose Driven Church. They include:
• Don't try to make your business grow. Instead, work to make your business healthy. Because if it's healthy, it will grow.
• Don't be afraid to make it up as you go along.
• Don't trap yourself in costly
infrastructure.
• Don't compete for market share. Instead,
compete with nonconsumption.
• Sell big!
• Faith and dedication won't overcome lack of
skill and technology.
• Borrow from others' successes.
• Never enter a new business without first
picking someone to lead it.
• Purpose not only defines what your business should do, it defines what it shouldn't do.
• Nothing should precede the purpose of your business.
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